Terms of Use

Last updated: 1 October 2026

These terms apply when you use Nitido. By using the app you accept them. Please read sections 3 and 6 in particular: they explain what a colour analysis from a selfie can and cannot do, and how the subscription works.

1. Who you are dealing with

Nitido is provided by Kevin Baur, an individual developer based in Austria, reachable at nitido@kevin-baur.com.

2. What Nitido does

Nitido estimates your colour type from selfies taken with your phone’s front camera. It is based on seasonal colour analysis: the app reads your undertone, depth, contrast and clarity, places you in one of four seasons and twelve subtypes, and shows you a palette of thirty colours plus six to avoid. On that basis it rates garments by colour, keeps your wardrobe and suggests outfits.

3. How reliable the result is

The method itself has limits. Seasonal colour analysis is a method of aesthetic advice, not a scientific or medical standard. There is no single agreed way to assign a season, and even trained consultants who drape fabrics next to your face in person do not always agree, especially on the subtype. Nitido does not replace a consultation with a colour or image consultant.

A photo is not your skin. Nitido measures colours from photos, and many factors change what the camera sees. Many of them depend on you and your surroundings:

• Light: daylight or lamp light, its colour temperature, direction and strength, the time of day, shadows, and coloured light reflected from walls, furniture or clothing close to your face
• Camera and phone: quality of sensor and lens, automatic white balance and exposure, HDR, portrait mode, filters or beauty effects, a dirty lens
• You: make-up, self-tanner, a tan, redness, hair colour reflecting onto your skin, glasses, eyes that are closed or half closed, hair or a hat in your face
• How the photo is taken: distance, angle, a face that is not fully in the frame, movement or changing light between the shots
• Your screen: every display shows colours slightly differently, so a colour in the app may not look exactly like a fabric, a lipstick or a hair colour in real life

The app checks every measurement and rejects some bad shots, for example too much light, too little light or clearly yellow light. It cannot detect every problem: a slightly warm light, for example, can shift the result without any visible warning.

Borderline results are normal. Most people are not a pure type and sit between two neighbouring types; the app shows you both. If you are close to a border, measuring again under different conditions can give you the neighbouring type, and occasionally a different season. That is a limit of the method, not a malfunction. The measurement is also improved over time, so a new version of the app can place you slightly differently than an older one.

The same applies to garments. Scores for clothing depend on the light in the shop or at home, on the photo, and on how well the garment could be separated from its background.

So: follow the instructions in the app (daylight from a window in front of you, no make-up, hair covered, no filters), repeat the measurement if you are unsure, and use your own judgement before buying clothes, make-up, hair colour or anything else based on a result. Those decisions remain yours. Nitido is not a medical or dermatological tool and says nothing about the health of your skin.

4. Your account

An anonymous account is created when you first open the app; you do not need to register. You can link your account so your data survives a change of phone: with Sign in with Apple on an iPhone, with Sign in with Google on an Android phone. You can delete your account and all data stored with it at any time in the app under “Delete account and data”. Deleting your account does not cancel a subscription, see section 6.

Nitido is intended for people aged 16 and over.

5. Using Nitido properly

• Only measure your own face, or the face of someone who has agreed to it
• Checking an image from your gallery or the internet gives you no rights to that image
• Do not copy, decompile or resell the app, its palettes or its content
• Do not work around the subscription or other technical limits, and do not interfere with the service
• Do not use Nitido in a way that breaks the law or infringes other people’s rights

6. Subscription

Your own measurement, your personal palette, the garment scanner, the wardrobe and outfits require an active subscription. Before you buy, the app shows an example result on a demo face, not a measurement of yours. There are two plans, which unlock exactly the same features:

• Weekly: billed once a week, renews automatically every week
• Yearly: billed once a year, renews automatically every year

The current price of each plan is shown in the app before you buy, in your local currency and including applicable taxes. For the yearly plan the app also shows the equivalent price per week for comparison; you still pay the full yearly price at once. Nitido offers no free trial, no introductory period and no free access to paid features.

Studio photos

Each plan includes a number of studio photos per subscription period: 400 per year with the yearly plan and 50 per week with the weekly plan. Each renewal starts a new period with a new allowance. Studio photos you have not used expire at the end of the period; they are not carried over or paid out. A studio photo that fails is not counted. The app shows how many you have left under “Studio photo” in the details of a garment. Access unlocked with a code includes 400 studio photos per year, counted from the day the code was redeemed. Once the allowance is used up, you can keep adding garments with your own photo. I may change the allowance for future subscription periods; a change never reduces the allowance of a period that has already started.

Payment and renewal

Subscriptions are sold and billed by the store you installed Nitido from: by Apple through your Apple Account, or by Google through your Google Account. Payment is charged to it when you confirm the purchase. The subscription renews automatically for the same period at the then current price unless auto-renew is turned off at least 24 hours before the end of the current period. Your account is charged for the renewal within the 24 hours before the current period ends.

Cancelling

You can cancel at any time in the settings of the store: on an iPhone under Settings, your name, Subscriptions; on an Android phone in the Play Store under Payments and subscriptions. “Manage subscription” in the app takes you to the right place in either. Cancelling stops the next renewal; you keep access until the end of the period you have already paid for. Deleting the app or your Nitido account does not cancel the subscription.

“No commitment” in the app means exactly that: you can cancel whenever you want, and there is no minimum term beyond the period already paid. A period that has started is not refunded pro rata by me.

Switching plans

Weekly subscribers can switch to the yearly plan in the app. The switch is processed by the store, which decides when the new plan starts and how remaining time on the old plan is taken into account.

Price changes

If the price of a plan changes, the store informs you in advance. Where the store’s rules require it, an increase applies only once you have agreed to it; if you do not agree, the subscription ends at the end of the current period.

Refunds and right of withdrawal

Because the store sells the subscription, refunds are handled by that store under its own terms, not by me. With Apple you request one at reportaproblem.apple.com, with Google in the order history in the Play Store. If you live in the EU, the terms of both stores give you the right to cancel a purchase within 14 days of receiving the receipt without giving a reason; for subscriptions this applies to the initial purchase, not to each renewal. Your statutory consumer rights remain unaffected.

Restoring

After reinstalling the app or changing phones, tap “Restore purchases” in the app to restore an active subscription bought with the same Apple Account or Google Account. A subscription bought in one store cannot be carried over to the other.

7. Your photos

Photos you take in Nitido are processed on your phone. Your selfies are never uploaded. Photos of your garments are uploaded to your private backup only if you link your account as described in section 4; the details are in the Privacy Policy. You keep all rights to your photos.

Studio photos are pictures that an AI service creates from your garment photo, as described in section 6 and the Privacy Policy. They show the garment as it could look in a product photo and can differ from the real garment in details or colour. Colour measurements and scores always use your own photo. Only use photos of garments you are allowed to photograph.

8. Availability

Nitido is provided as it is. I do my best to keep the app working and the analysis accurate, but I cannot promise that it is always available, free of errors or works on every device. Features may change. If a change significantly reduces what an active subscription includes, you can cancel; your statutory rights remain unaffected.

9. Liability

To the extent the law allows, I am not liable for indirect or consequential damage arising from the use of Nitido, in particular not for clothing, make-up, hair colour or other products bought on the basis of a result (see section 3). This does not limit liability for intent or gross negligence, for injury to life, body or health, or under mandatory law such as product liability. Your rights as a consumer, including the legal guarantee of conformity for digital content and services, remain unaffected.

10. The app stores

Whichever store you installed Nitido from, these terms are agreed between you and me. The store is not a party to them, is not responsible for the app and does not provide support for it; your use of the store itself is governed by that store’s own terms. What follows is required by Apple and applies to the version from the App Store.

These terms are agreed between you and me, not with Apple. Apple is not responsible for Nitido or its content, has no obligation to provide maintenance or support for it, and is not responsible for addressing claims relating to the app, such as product liability claims, claims that it fails to meet legal or regulatory requirements, or intellectual property claims. If the app does not conform to an applicable warranty, you may notify Apple, and Apple may refund the purchase price; to the extent permitted by law, Apple has no other warranty obligation. Apple and its subsidiaries are third-party beneficiaries of these terms and may enforce them against you. You confirm that you are not located in a country subject to a U.S. Government embargo and are not listed on any U.S. Government list of prohibited or restricted parties.

11. Ending it

You can stop using Nitido at any time and delete your account in the app; remember to cancel your subscription separately. I may suspend or remove an account that seriously breaks these terms.

12. Changes

These terms may change; the date at the top of this page shows the current version. Significant changes that affect subscribers will be pointed out in the app in advance. If you keep using the app after a change, the new version applies.

13. Applicable law

Austrian law applies, excluding the UN Convention on Contracts for the International Sale of Goods. If you are a consumer, you keep the protection of the mandatory rules of the country where you live, and you can bring proceedings in the courts there.

14. Contact

Kevin Baur, nitido@kevin-baur.com